While beards are nothing new, the popularity and mainstream acceptance of the beard is. Beards are everywhere, and many companies are now even accepting beards in the workplace. So naturally, beard products are becoming more popular. The upward trend lends to more people talking about beards and beard care products, and to more people asking what’s good and what’s not and what works and what doesn’t.
Trends are great because they continuously propel us forward, and the more popular something gets, the more we learn about it and the more we improve upon it. We don’t make beard products just to capitalize on the trend, we make them because no matter what kind of facial hair you sport, we know our products will improve the appearance and health of not just your facial hair, but also your face. And based on our personal experience with other products on the market, and based on all of the feedback we’ve gotten for the last 4 1/2 years, we are confident in saying ours are some of the best you’re ever going to find.
One important thing that I think people need to understand about the beard game is that there are a lot of people out there talking about it with a lot of different levels of knowledge of what the products are and what they can do for you. You need to be knowledgeable yourself so that you can sort through it all.
On the surface, beard oil seems simple - a few carrier oils, some essential oils and boom, you have a beard oil. But just like everything else, it’s not exactly that simple. There are several things to consider when formulating any kind of beard product. There are a ridiculous amount of essential oils and carrier oils out there. Where did the essential oils you’re using come from? Where did the carrier oils come from? How were they extracted? Did you even use a true essential oil or absolute in your blend, or did you use a synthetic fragrance?
Here’s what I know after all of my years of research and development. All-natural beard products work better and have better long-term effects than products that contain synthetics and chemicals in their recipes. A good beard care product is, in reality, a skin care product. It just so happens that it also has positive effects on any type of hair, including your beard. Our skin and hair understands what natural ingredients are when we apply them topically and sucks them up like a Sham-Wow, benefiting from their attributes. A lot of the problem with chemical-based products is that they either don’t absorb properly or the chemicals in them dry out the oily residue that won’t absorb, and in the process, dry out your skin and hair. So, your choices are to be greasy and oily or dry as a bone. These are both poor choices.
There are a lot of people who understand that, but there’s a step further that many don’t consider. Even among the all-natural products, there are different levels of quality. One fractionated coconut oil will not perform exactly the same as another, even though they’re both technically fractionated coconut oil. The same goes for all other carriers and all of the essentials and absolutes. I find that it’s the same as any other industry in that regard. Take the lumber industry for instance. Pine is pine, right? Well, no. There’s premium grade, finish grade, standard grade and industrial grade pine. There’s appearance grade, construction grade, stud grade... the point is, simply reading a label that has all the right words on it doesn’t necessarily mean you’re getting the highest quality ingredients.
I wanted to say all of that to build up to this simple point: you get what you pay for. That has always been true, it remains true today and it will be true after you and I are gone. If all you want to get out of your beard products is something that smells good and makes your beard soft, the sky’s the limit. You can spend almost any amount of money you choose, all the way down to about $10 per ounce of beard oil, and probably achieve a decent smelling, relatively soft beard. If you’re looking for more, you’ll have to pay more because it costs more to make a more effective product. For things like promoting healthier skin, promoting a stronger, fuller and less patchy beard, minimizing ingrown hairs, minimizing signs of aging, addressing the symptoms of conditions like psoriasis and eczema and even things like improving your mood, you are going to have to get into a higher level of product. That’s what I’ve spent years developing, and that’s what we offer at CD Beard Company - think department store brand as opposed to grocery store brand.
The bottom line is this: just be clear about what you’re looking for and what you’re expecting from the product before you spend even a dime of your money on beard care because to me, spending $30 or $40 or even $50 or $60 on an exceptional product that works better and lasts longer, and actually improves your skin and hair over time, is most definitely a better option than spending $10 or $15 on something that is never going to do what I want it to do. That is precisely why our tagline is “Improve your situation.”
I’ve always said, “You keep loving it, I’ll keep making it.” Thanks for believing in CD and continuing to buy what we feel is the best stuff out there. You’re the ones keeping it going, and I truly appreciate that.
Clay Paschal, Founder/Owner/Operator
CD Beard Company